04Setting up and organizing your workspace

A few tips for a convincing proposal

What makes the difference, proposal after proposal.

  • Take care of the title and description: they're the first thing your client reads.
  • Choose few services, but the right ones. Four well-targeted pages beat twelve generic ones.
  • Introduce the real people who will run the project.
  • Offer an option in a second quote rather than putting everything in one.
  • Personalize the sending email: a few words written for this client change everything.
  • Before following up, check the latest sign-ins and the pages read.